About us

About Us — Michael & Emma London

A decade of style, passion, and commitment to our customers.

Our Story


Michael and Emma, the two founders behind Michael & Emma London, share a deep-rooted passion for fashion, aesthetics, and customer experience. More than ten years ago, they started this brand with one clear goal:

To make people feel confident, stylish, and truly themselves.

What began as a small creative experiment has grown into a full-fledged, internationally recognized fashion brand—one that still holds onto its personal touch and strong values. Over the past decade, they have combined their expertise, taste, and dedication to deliver high-quality, contemporary fashion that resonates with people around the world.

Why We Started This Journey

Both Michael and Emma spent years working in the fashion, retail, and creative industries. They noticed the same gap over and over again:
Fashion often lacked soul.

They wanted a brand that was:

  • Personal

  • Customer-centered

  • Honest and inspiring

  • Stylish yet accessible

And so, Michael & Emma London was born—a brand built on passion, creativity, and authenticity.

Our Philosophy & What We Stand For

  • Personal approach: Every customer matters. We take the time to understand what people want, what they feel comfortable in, and what makes them shine.

  • Quality first: From materials to design, nothing leaves our hands unless it meets our high standards.

  • Fashion with meaning: Clothing should empower, not overwhelm.

  • Honesty & transparency: We believe in clear communication, fairness, and trust.

Our mission is simple:
To create fashion that reflects who you are—and who you want to become.

A Decade of Excellence

Celebrating more than 10 years in the industry is something we are incredibly proud of. Through dedication, innovation, and genuine customer relationships, we have built a brand that stands strong.

Success did not come overnight—it came through passion, perseverance, and listening to our customers every step of the way.

Our London Identity

Our brand carries the energy, diversity, and style of London—a global fashion capital that continuously inspires us. The city’s blend of modern elegance and timeless classics is reflected in everything we create.

A Personal Message from Michael & Emma

“Fashion is more than clothing—it’s expression, creativity, and confidence. We created this brand because we believe that everyone deserves to feel special. Every piece we offer is designed with care, passion, and purpose. Thank you for being part of our journey.”

Our Commitment to You




At Michael & Emma London, the customer always comes first.
We take pride in:

  • Offering personal assistance and style advice

  • Ensuring a smooth shopping experience

  • Responding quickly and with genuine care

  • Treating every order with respect and attention

  • Constantly improving our collections and service

We don’t just sell clothing.
We help you find the look that matches your story.

Thank You for Supporting Us

Whether you are a first-time visitor or a loyal customer, thank you for being part of our growing community. Your trust means the world to us, and we look forward to the next ten years—together.